Why foreign investors are looking at Puglia right now
Thinking about buying a vacation rental in Italy? Puglia — located in the sun-soaked heel of the Italian boot — is quickly becoming one of Europe’s most attractive destinations for real estate investment. Known for its whitewashed towns, crystal-clear beaches, and UNESCO-listed Trulli homes, Puglia combines cultural charm with real income potential.
According to Idealista, property values in Puglia rose by 2.1% in 2024, with even higher spikes in coastal hotspots like Polignano a Mare, Vieste, and Gallipoli — up to 11% in some cases. The region continues to attract tourists seeking authenticity and affordability, fueling demand for short-term rentals like B&Bs and holiday homes.
If you’re an international buyer searching for a low-risk property investment in Italy, Puglia offers competitive pricing, consistent tourist demand, and strong appreciation potential.
What kind of ROI can you expect from a vacation rental in Apulia?
Puglia’s vacation rental market has proven resilient and profitable, especially in popular destinations like Ostuni, Lecce, and Monopoli. With proper management, investors can achieve net annual returns of 5%–8%, depending on:
- Location: Coastal towns and UNESCO heritage sites attract higher booking rates.
- Type of property:
- Trulli for sale in Puglia are in high demand for their uniqueness;
- Masserias with pools offer space for groups and luxury travelers;
- Seaside villas and modern homes perform well with international guests.
- Renovation quality: A tastefully restored property that merges modern comfort with traditional aesthetics commands higher rates.
- Extra services: Including local tours, airport transfers, or private chefs can increase perceived value.
- Digital presence: Strong Airbnb/Booking.com profiles are key to driving occupancy and maximizing ROI.
Government incentives for investing in Puglia real estate (2025 Update)
Foreigners looking to invest in Italian property — especially in the South — can benefit from several financial incentives and tax breaks in 2025:
- PIA & MiniPIA (Regional Business Support Programs);
- ZES Unica 2025 (Special Economic Zone for Southern Italy);
- GAL grants (Local Action Groups supporting agritourism and rural development).
By partnering with experienced agencies on the ground, investors can access these programs and streamline every step — from acquisition and renovation to rental launch and compliance.
Our turnkey investment services in Puglia
At Trulli & Dimore Real Estate, we specialize in helping international buyers find, renovate, and monetize properties in Apulia. Our bilingual team offers:
- Curated property listings (Trulli, masserias, villas, apartments)
- Legal and tax support tailored to foreigners
- Help accessing Italian incentives and grants
- Full renovation & interior design services
- Vacation rental setup and management
Whether you’re looking for passive income through vacation rentals in Southern Italy or want to create your dream B&B, we’re your trusted local partner.
Contact us today for a personalized consultation.
FAQ: Buying property in Puglia as a foreign investor
Yes. With increasing tourist traffic and moderate property prices, Puglia offers net returns of 5%–8% annually. Coastal towns and heritage areas offer the best yields.
- Restored Trulli – Unique appeal, high rental rates
- Masserias with pools – Ideal for group stays, luxury segment
- Seaview villas – Strong seasonal demand
- Historic apartments – Good year-round occupancy
- Modern homes with local style – Popular with international tourists
Top locations for ROI include:
- Polignano a Mare, Monopoli, Savelletri (Adriatic Coast)
- Gallipoli, Otranto, Santa Maria di Leuca (Salento)
- Ostuni, Alberobello, Cisternino (Valle d’Itria)
- Vieste, Peschici, Mattinata (Gargano)
Lecce and Bari – Historic urban centers with solid year-round traffic
You can either:
- Self-manage (ideal if you live in Italy or nearby, and want full control)
- Hire a professional property manager (ideal if you’re abroad and want a passive investment)
We offer full property management services in Puglia, tailored to overseas owners.
